马歇尔·麦克卢汉（Marshall McLuhan，1911 —1980，媒体理论家，哲学家）。麦克卢汉出生在艾伯塔省的埃德蒙顿，曾就读于马尼托巴大学和剑桥大学。
We become what we behold. We shape our tools and then our tools shape us.
Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
They will be hearers of many things and will have learned nothing; they will appear to be omniscient and will generally know nothing;
Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
There is a real, living unity in our time, as in any other, but it lies submerged under a superficial hubbub of sensation.
World War III is a guerrilla information war with no division between military and civilian participation.
All media exist to invest our lives with artificial perceptions and arbitrary values.
Once we have surrendered our senses and nervous systems to the private manipulation of those who would try to benefit from taking a lease on our eyes and ears and nerves, we don't really have any rights left. Leasing our eyes and ears and nerves to commercial interests is like handing over the common speech to a private corporation, or like giving the earth's atmosphere to a company as a monopoly.
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