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We had an absolutely perfect day with our tour guide - Rogin Luo - who took us for a hike along The Great Wall! Didn't know what to expect and were thrilled to have him as our guide. Very imformative, knowledgable and fun! We go to experience a part of The Great Wall that was unrestored and see all its natural beauty. Got a long history lesson along the way!

After the hike, we all went to lunch at a small place at the bottom of the hill. Located in a house, we ate lunch in the proprietors bedroom! What a hoot! Rogin is the Best of the Best! This tour company delivered for us and we are extremely grateful.

Westborough, Massachusetts
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Home  »  China Travel Guide  »  Xi'an Culture  »  Xi'an Time-honored Brand  »  
Xi’an Northwest Optician

Xi’an Northwest Optician(西安西北眼镜行) was founded in 1936. And it is a set of optometry, optician, sales of large-scale optical retail stores, and a department of Chinese Optical Association. The company's existing operating area is over 4,000 square feet and it has all kinds of professional and technical personnel of more than 70 people (still increasing). Its annual sales have exceeded 60 million yuan. Besides its East Avenue headquarters, Northwest Optician has the West Street Branch, Jiefang Wanda Branch, Jiaotong University Branch, Xianning Road Branch, Hujiamiao Branch, Yanta North Branch and so on.

In 1936, Beijing Sheng Fu Xiang Optical shop set a branch at No. 15 North Avenue in Xi’an, mainly specialized in natural crystal, reading glasses such as the wholesale and retail business. After the war broke out, year after year because of the war, civil unrest, poor transportation, Beijing Sheng Fu Xiang Xi'an branch had poor business, so its operating is bleak.

In 1948, because of war-torn tribulations, business severely affected Beijing Sheng Fu Xiang glasses shop and it declared bankruptcy, stopped divestment to the Northwest glasses branch. This is undoubtedly was a heavy blow to the Northwest branch, facing to be closed down. After 11 people shares to raise funds to re-apply for an industrial and commercial business license, the shop was officially named the "Northwest Opticians", famous for the "Northwest", specializing in glasses retail and wholesale business.

After the founding of new China in 1949, making the Northwest Opticians entered the spring of great development. First, the shop moved to North Street, which is one of Xi'an most prosperous areas - Zhongshan Avenue No. 253 (now No. 508 East Street shop), while changing the pattern of the single sale of glasses, adding equipment, learning technology and expanding business scale, so its business is thriving.

Add on: De Fa Chang
               De Mao Gong
               Tong Sheng Xiang
               Zao Lu Tang
               Xi’an Restaurant



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