Xing Hua Lou(杏花楼) is a world-famous restaurant of Guangdong flavor characteristics, founded in 1851. It is an important part of Shanghai culture. Xing Hua Lou was only a small snack shop, sold Guangdong Cantonese-style congee and sweet foods. Later, it was renamed Xing Hua Lou restaurant, and with the expansion of the building renovation, the building had quite a lot Guangdong flavor. Besides, it also opened a Xing Hua Lou western food restaurant opposite to the corner of Wangping Street.
After the Revolution of 1911, Xing Hua Lou raised prospectus to form Xing Hua Lou Ltd. and established to further expand the store, causing the original house turned reinforced concrete buildings, and set the third floor hall for Western cuisine. The hotel covered an area of 3500 square meters.
Xing Hua Lou serves dishes, snacks, cakes, sausages, etc. The dishes are: beef with oyster sauce, scallion chicken, sweet and sour meat, Xishi shrimp, golden chicken, tobacco pomfret, etc., also good at cooking snake, cat, dogs, rabbits, pigeons, fish, seals and pheasants, ducks and other game. The famous dessert are: steamed bun stuffed with barbecued roast pork, smashed bean bun, flowering bun, large bag of chicken balls, shrimp dumplings, pork dumplings, horse cake. There are also a variety of sausages, bacon, sausages, etc.
During its forty year’s management and development, Xing Hua Lou has gathered many famous traditional brands together. With the help of traditional brands, Xing Hua Lou also bears the responsibility of prospering the time-honored brands. As the brand is built up through centuries, Xing Hua Lou does the same meticulous efforts in the details. For this point, Xing Hua Lou performs very strict.
Xing Hua Lou Group of old food and beverage brands has an unparalleled reputation in Shanghai, but with the rapid development of Shanghai, "New Shanghai" and increasing the proportion of Shanghai, their choice of dining is often more random is. To this end, Xing Hua Lou Group actively use modern enterprise business philosophy, and strengthen its brand promotion efforts, and make their professional brand agency for Chen Dacheng, Deda western restaurant and Gong De Lin three well-known enterprises in brand planning deployment of strategic development. Each project has a group company leaders responsible for the implementation and progress.
Xing Hua Lou restaurant industry is the basis for development of the Group. Through the promotion of new ideas, new system, the formation of a new mechanism of two enterprise reform, the fruitful implementation of brand strategy, Xing Hua Lou Group's economic strength, brand reputation and management capability has rapidly been enriched and improved, and further development of the enterprise the foundation has been cast.
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