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We had an absolutely perfect day with our tour guide - Rogin Luo - who took us for a hike along The Great Wall! Didn't know what to expect and were thrilled to have him as our guide. Very imformative, knowledgable and fun! We go to experience a part of The Great Wall that was unrestored and see all its natural beauty. Got a long history lesson along the way!

After the hike, we all went to lunch at a small place at the bottom of the hill. Located in a house, we ate lunch in the proprietors bedroom! What a hoot! Rogin is the Best of the Best! This tour company delivered for us and we are extremely grateful.

Westborough, Massachusetts
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Guan Sheng Yuan

Guan Sheng Yuan(冠生园), founded in 1915, is a company with nearly a hundred years old history. As a Chinese famous brand, Guan Sheng Yuan is one of twenty outstanding enterprises of China's food industry. It is an important part of Shanghai culture.

In 1915, a national capitalist named Xian Guansheng opened a food store which sold candy, preserved fruit and various pastry. Xian Guansheng paid great attention to advertisement of his store and he achieved great success within several years.

The company is headquartered in the center of Shanghai Xinzha. The production base is mainly concentrated in the Spark Development Zone and Shanghai Qingpu Industrial Park. Guan Sheng Yuan (Group) Co., Ltd. has "Guan Sheng Yuan" and "White Rabbit" Two Chinese Famous Brand. It mainly produces Rabbit candy, Guan Sheng Yuan bee products, health products, pasta, Hua Tuo Wine, bergamot flavoring and other thousand varieties of products.

White Rabbit candies are Chinese famous brand, national inspection-free products and national origin markings registered products, selling to more than forty countries and regions and ranks first in domestic sales market. Shanghai Guan Sheng Yuan honey products occupy 70% share of the Shanghai market and its bottled honey is the world's largest-selling brand, the market share of the first in domestic market. Hua Tuo wine has fifty years of history and a household name, known in Southeast Asia; bergamot brand MSG has 83 years of history.

Cultural Idea of Guan Sheng Yuan
Corporate culture shows the corporate personality, determines the development direction of the enterprise. In recent years, Guan Sheng Yuan attaches great importance to the building of enterprise culture. With the continuous development of the company, the meaning of corporate culture is constantly expanding and deepening.

In the building of enterprise culture to motivate employees, the employees have always maintain high morale passion and fearless first fight to continue to fight for glory, so as to promote the economic development of Guan Sheng Yuan. Up till now, Guan Sheng Yuan has formed a unique corporate culture, namely: a card, an emblem, a book and a song.

Every worker in Guan Sheng Yuan has a card. At eight o’clock every morning, every worker enter the Guan Sheng Yuan Building with their card and start their daily work. The card records everything that the worker done in their working time. As a result, this card awards glory to each worker and inspires them to work harder.

Guan Sheng Yuan has a song which will be sang three times during every working day. And it also has book which records the developments of the enterprise. Each worker has an emblem when the enterprise achieved great success in ranking top ten in Shanghai enterprises.

The card, emblem, song and book together make a distinct corporate culture. It is a unique phenomenon of Guan Sheng Yuan. The corporate culture of Guan Sheng Yuan form an inspiring strength which stimulates every employee to march forward courageously.

Add on: Cao Sugong Ink Store
              Lao Feng Xiang Jeweler's Shop



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