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We had an absolutely perfect day with our tour guide - Rogin Luo - who took us for a hike along The Great Wall! Didn't know what to expect and were thrilled to have him as our guide. Very imformative, knowledgable and fun! We go to experience a part of The Great Wall that was unrestored and see all its natural beauty. Got a long history lesson along the way!

After the hike, we all went to lunch at a small place at the bottom of the hill. Located in a house, we ate lunch in the proprietors bedroom! What a hoot! Rogin is the Best of the Best! This tour company delivered for us and we are extremely grateful.

Westborough, Massachusetts
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Home  »  China Travel Guide  »  Beijing Culture  »  Beijing Time-honored Brand  »  Neiliansheng Shoe Store
Neiliansheng Shoe Store

Neiliansheng (内联升), one of Beijing time-honored brand, engages in handmade cloth shoes. It was created in 1853, the 3rd year of Emperor Xianfeng in Qing Dynasty by Zhao Ting. “Nei” mean “court” and “liansheng” made the allegorical saying that if guests wore shoes made by Neilianshang, their official career can go up three grades. In the early years, no matter wagoners or court officials wore shoes made by Neiliansheng. It followed that wearing Neiliansheng shoe is a kind of flaunt. Neiliansheng was figured into State-level non-material heritage protection list in 2008. It is the symbol of Beijing culture.

In ancient society, shoe was viewed as the symbol of one’s identity, not just an simple clothing. Comparing to clothing, shoe could be named luxury good. When Neiliansheng was founded, it primarily made shoes that only court officials could afford. Neiliansheng registered the size and pattern of each court official’s shoes that was the earliest “customer relationship management profile” in China. When buying shoes once again, it can be made on the basis of the record without being presence by oneself.

After the revolution of 1911, Neiliansheng set to engaged in satin and ox leather shoes which were popular with people from circles of literature and art. In 1949, the founding of new China, Neiliansheng transformed the direction of management, adding to woman’s shoes, emancipator shoes, etc.. From 1956 to 1958, Neiliansheng turned into development period and became famous band in Beijing.

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Originally, under the shelter of royal officials Neiliansheng sit in Dongjiaominxiang for 47 years, where Ministry of Rites, Honglu temple and Huitongguan were located. In 1900, Neiliansheng was burned down by Eight-Nation Alliance. After several remove, in 1956, Neiliansheng transferred to Dashilanr.

Covering an area of 1,700 meters, Neiliansheng is an architecture with Ming and Qing style. On the left of store gate, there is a display window for handcraft shoes. It collects shoes of minification including three-cun lily feet. Near the display window, two masters explain the process of shoemaking. In order to protect the tradition, the counters were changed into close shelves so customers can experience the shopping way in old times.

The second floor is also for sale. A small area on the south is special counter for bargain goods. Other counters are commissioned to sell other brand shoes. A immaterial cultural relic gallery is set on the 3rd floor with an area of more than 200 square meters, collecting a store of items. Customer can made a visit arbitrarily.

Neiliansheng shoes feature with comfortable, breathable, moisture absorbent, keeping feet healthy and so on. Production of multi-layered        cloth shoes is great achievement in Chinese history. It embodies the essence of ethnic craftsmanship and reflects diligent character of Chinese people. It is not only the representative of shoe culture, but also the precious treasure and rare relics of China.

Add On: Daoxiangcun Pastry Store
               Liubiju Sauce and Pickles Store


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