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京郊懷柔渤海鎮以栗為媒促旅遊
渤海鎮是懷柔板栗主產區。早在明朝,這裏的板栗就被列為貢品和皇家祭品。2001年懷柔渤海鎮被國家林業局認定為“中國板栗之鄉”。2008年,以渤海鎮板栗栽培技術為代表的懷柔板栗栽培被列入北京市非物質文化遺產名錄。目前渤海鎮有板栗種植面積10萬畝,年產板栗500萬公斤以上,產量和出口量均占全市30%以上。

之前的懷柔板栗銷售多以粗加工產品為主,產品附加值低。從小在板栗產區長大的李永軍2007年開始盤算板栗升值的門道,下決心搞板栗小包裝和禮品盒,打造懷柔板栗的旅遊產品品牌。到2010年春季,占地1.8萬平方米、擁有3700平方米板栗生產車間、1600平方米保鮮庫和冷藏庫,生產設備齊全的聚源德板栗加工廠終於建成。車間用的全部是先進的栗子仁生產設備,栗仁生產過程中還應用了深井水流動清洗技術,食品衛生,又便於速凍。整個板栗深加工都是在全封閉、無菌環境下進行的。渤海聚源德板栗加工廠開發的“原生栗刺果”和“開口笑”兩個板栗深加工產品,以其香、甜、糯的口感備受市場青睞。

但怎麼樣才能贏得更大的市場?如何才能更好地推廣懷柔板栗的品牌?

聚源德板栗加工廠廠區地處慕田峪、響水湖、栗花溝等景區中間,每年周邊的景點都能吸引很多遊客。李永軍於是又打起了旅遊的主意。去年年初,聚源德逐步和60多家旅行社建立了合作關係,推出“遊客免費參觀板栗加工車間,免費品嘗板栗產品”的體驗遊專案。

過去旅遊者“過廠門而不入”,現在,大批來懷柔的遊客多了一個工業旅遊的去處,連參觀帶品嘗,不僅瞭解了懷柔板栗文化,也有機會購買到原汁原味的懷柔板栗。

去年4月的一天,廠裏迎來了一批來自大洋彼岸的美國遊客。他們一邊聆聽講解員的講解,一邊品嘗著該廠免費提供的板栗。標準化的流水生產線、精緻的無菌包裝、濃郁的鄉土板栗氣息讓他們零距離地瞭解了板栗從開口、炒制、剝皮、質檢、清洗、速凍、包裝等一系列工序的作業流程。不少遊客豎起大拇指,直說“OK”。參觀結束後,30多位美國遊客一下子購買了50多盒板栗產品。而來自東城區的劉大媽參觀後高興地說:“這兒的板栗味道真好,下回我要多帶幾個老夥伴來這裏轉轉!”

旅遊體驗活動不僅推廣了懷柔板栗的品牌,還帶來了直接的經濟效益。開放旅遊體驗一年,這裏吸引了5000名遊客,為企業直接增加經濟效益800多萬元。

  小貼士:
  地址:懷柔區渤海鎮渤海所村
  電話:010-60632250、60632717、13601274366
  公交:乘916路懷柔城區北大街換懷柔至洞台的936路,渤海所村西下



2013年2月26日
來源:北京日報

 

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